Find the Message Your Customers Can’t Ignore
We uncover what truly matters to your buyers and turn it into clear positioning, compelling offers, and low-cost marketing systems that fuel organic growth.
Let’s lead your customers to progress together
Dirigo — “I lead.” We dive deep into your market to uncover your unique niche, refine your positioning, and develop a winning strategy that makes you the go-to leader in your field.
Working with us is Simple
At Dirigo Insights, we don’t bury you in research or theory. We uncover what matters most to your customers, sharpen your positioning, and build the lean marketing systems that move the needle. Our approach is fast, collaborative, and designed to deliver measurable growth without wasted spend.
Credentials you can count on
We’ve spent over 15 years guiding companies through the hardest challenge in business: finding the message that customers believe and act on. From traditional family businesses to innovative startups and global leaders, our work has delivered measurable growth, award-winning products, and lasting advantage with their ideal customers. We focus that experience on helping your business stand out and scale.
Why Dirigo
We help entrepreneurs cut through the noise and stand out in their markets. By uncovering what truly matters to your customers, we shape positioning, strategy, and growth systems that drive measurable results. Our mission is straightforward: to provide you with the clarity and tools to win more customers—without wasting time or budget.
A few of our 30+ clients
