Design the Future of Learning
Build educational experiences that attract learners and secure lasting market leadership.
For Learning Innovators
Buyer Research, Product Roadmap, and Go-to-Market Strategy Consulting
For Education Investors
Buy-Side Operational and Commercial Diligence, Market Mapping, and Product-Market Strategy
Let’s lead your customers to progress together
Dirigo — “I lead.” We dive deep into your market to uncover your unique niche, refine your positioning, and develop a winning strategy that makes you the go-to leader in your field.
Working with us is Simple
Dirigo Insights delivers bespoke consulting that aligns with your product and technology goals. We help you pinpoint your ideal niche, refine your market positioning, and execute winning product and go-to-market strategies. Our flexible, project-based approach adapts to your timeline and budget, ensuring clear, measurable results every step of the way.
Credentials you can count on
Dirigo Insights was founded by Patrick Marcotte, a designer and executive with over 15 years of experience leading product strategy, market fit, and revenue growth for innovative learning technology and publishing companies. Patrick has successfully built and scaled some of the world's most effective, award-winning, and widely adopted educational products, bringing unparalleled insight and proven leadership directly to your organization.
Why Dirigo
Our mission is to help learning-focused companies redefine their markets. We integrate behavioral science and design thinking throughout your customer journey—from initial product concept to sales strategy and organizational culture. We uncover actionable insights that empower our partners to lead their industries and deliver exceptional learning experiences.
A few of our 30+ clients
